Economic Development:  SOLD OUT! Marketing for Results! The Development Marketer's Book for a Competitive Advantage Marketing is at the vortex of today's development organization and often separates the winners from the losers in today's highly competitive battle for corporate investment and jobs. Knowing how to construct and execute a marketing plan is no longer an option for successful economic development. It's a requirement! With its focus always on results, the book explores the myths and realities of marketing in an economic development environment. It offers cutting-edge techniques for targeting, business retention, marketing models, and the ultimate site selection factor. Economic Development: Marketing for Results! provides:

		a solid foundation for economic development marketing drawn from hands-on experience and extensive research
		a background on alternative marketing models essential for successful economic development marketing
		new research strategies to provide effective decision-making resources for the development professional
		practical recommendations on how to implement meaningful changes which can boost the competitive know-how of every development organization
		guidelines for the successful adaptation of principles and marketing tools to economic development marketing

Table of Contents

Reader Comments:

"Recently, I purchased 'Economic Development: Marketing for Results! and found it to be an incredibly useful tool when writing my organization's strategic marketing plan. Thanks!" - South Dakota

". . . I recently came across your book, 'Economic Development: Marketing for Results!' I enjoyed the description of consumer marketing. I was beginning to think that I was nuts, not my advertising firm that wants to sell our product like it was beer." - Nova Scotia, Canada

". . . provides compelling alternatives to techniques that do not work." - New York

". . . The illustrations are excellent, proving that a picture is worth a thousand words." - Ontario, Canada

". . . should be required reading for all CED candidates." - Texas

". . . provides real bang for the buck!" - Florida