Marketer's Planning Guide The Workbook for self-directed planning This step-by-step companion workbook draws from the principles of Economic Development Marketing for Results! by laying out critical marketing questions that form the framework for decision-making. By answering these questions, you'll identify marketing issues, goals, priorities, activities, and resources that help provide an organized structure for crafting a marketing plan. The Most Powerful Fundraising Tool is a Compelling Marketing Plan Why make getting prepared tougher than it has to be? Avoid gaps in the planning process using this comprehensive tool. A step-by-step companion workbook to Economic Development: Marketing for Results!, the Marketer's Planning Guide lays out a framework for ACTION! The Marketer's Planning Guide empowers developers to overcome the urgency addiction and achieve what is truly important for development in the community or region. Establish consensus using the Guide's group involvement tools, and build a more powerful, more thorough, and more influential marketing plan.

Enhanced support is provided through the Guide's:

Worksheets

Checklists

Reproducible Forms

Group Involvement Tools

Use the forms provided in the Guide to:

Gather pertinent information and focus discussions

Address external and internal marketing

Provide a valuable tool to involve volunteers in the important decisions that lead to success

Draw from the principles of Economic Development: Marketing for Results!

Table of Contents