Table of Contents

Introduction Succeeding in Economic Development
Promotion Readiness Evaluation
Marketing Planning Process
Unlimited Potential
Mission
Trends (Opportunities and Threats)
Marketing Strengths and Weaknesses ++
Life Cycle Test - Service Area ++
A Life Cycle Test - Organization ++
Location Experience
Internal Competitors
External Competitors
Community Image
Organization's Image
Target Audiences
Internal and External Target Audience Profile
Positioning
Goal/Discovery Worksheet +
Priorities +
Promotion Mix
Resource Inventory
Budget
Gantt Chart Planning
Gantt Chart Samples
Gantt Chart: Marketing Milestones +
Success Measures ++
Marketing Plan Outline
Reality Check
Economic Development: Marketing for Results!

+ Reproducible Form - Recommended for group input.
++ Reproducible Group Discussion Tool - Recommended for group input and discussion.