The
Missing Link:
A Vision for Retention & Expansion
Eric P. Canada
Blane, Canada Ltd.
© 2002 Blane, Canada
Ltd.
The
current vision for R&E as an independent economic development
program is no longer valid. The dynamics of the world have changed.
To remain valid, R&E must have a role in a broader context.
If it is to survive, R&E must be repositioned. A new vision
for business retention and expansion is critical.
The
process underlying Retention and Expansion (R&E) is highly customizable
to fit the needs and resources of the sponsoring economic development
organization; therefore, comparative information is slim. The gap
in the literature addressed by the "Results & Outcomes" research
is a systematic investigation of program results across a variety
of programs throughout North America. The overriding question, "Are
we getting our money's worth from R&E?"
.
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