Step-by-Step
Business Retention Survey Evaluation 
© Blane, Canada Ltd. This simple guide lays out a step-by-step procedure developed by Blane, Canada Ltd. to help economic development professionals improve the strategic value of the information gathered through the business retention process. This evaluation focuses on the nature and quality of the questions posed in the business retention survey instrument, the most significant gap in retention and expansion literature today. Based on extensive national research, Step-by-Step provides critical insights for building powerful survey instruments. The comparative methodology allows you to judge an existing survey form or a newly developed form against real benchmarks. Plus, in a very straight forward style, Step-by-Step provides the "what," "what not," and "why" to make significant changes in the quality of interview questions. The analysis table gives real national norms to help judge an appropriate balance of questions. This frame of reference will help you decide where to add questions as well as where to cut to extract maximum value from the interaction with any business executive. Used in conjunction with the article, "Locked in the Twilight Zone: Business Retention Fails the Strategic Value Test!" or the book, Economic Development: Marketing for Results!, any economic developer can significantly improve the quality of information captured from any existing business program with these tools.
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