Services

Speech Topics

Blane, Canada Ltd. offers a variety of public and private training courses for economic development professionals and volunteers. Over 12,000 have participated to date.

Public Courses

The following Blane, Canada Ltd. courses have been offered through National and Regional economic development organizations.

-	Economic Development: Marketing for Results!
-	Advanced Marketing and Complex Sales in Economic Development
-	Selling in an Economic Development Environment
-	Business Retention \| Expansion \| Development: Adding Value to the Business Retention Process
-	The Physics of Marketing: An Uncommon Combination of Marketing and Sales for the Serious Economic Development Professional

Private Training Courses and Workshops

Private training courses and workshops are available for professional or volunteer groups.

Each course is custom designed to fit the professional’s choice:

	-	Course design
	-	Descriptive materials for promotion
	-	Participants' workbook
	-	Group exercises
	-	On-site presentation

Below is a broad outline of possible topics for a course or workshop

Advanced Economic Development

- 23 Fabulous Tricks & Tips From Across the U.S.

- The 13 Immutable Laws of Marketing: Violate Them at Your Own Risk!

- Beyond Color: Marketing Materials that WORK!

- Database Marketing and Other Mid-Game Marketing Tactics

- Direct Response Marketing...The Untapped Opportunity For Development

Professionals

- Electronic Marketing

- Implied Messages: The Good, The Bad, and The Ugly

- Internal Marketing to Win Support

- Marketer’s Tool Kit: Making Tactics Work Together

- Marketing Mix: Blending Tactics to Maximize Impact

- Mid-Game Marketing...Alternatives to “Aging” Prospects

- Mid-Game: The Single Greatest Opportunity for Improving Results

- Opening game... Generating Leads

- Risk: The Ultimate Knock Out Factor

- Why SIC Code Targeting Won’t Work

- Writing a SharkProof Marketing Plan

- Zen and the Art of Targeting

Selling in an Economic Development Environment

- Consultive Selling

- End Game: Tools for Succeeding in Economic Development Sales

- Influencing Decision-Makers

- Mastering the Question: The Art of Inquiry

- Perception Management

- Powerful Proposals

- Presenting to a Prospect

- The Economic Development Sales Paradox

- Value Added Positioning for the Development Professional

Existing Businesses: Adding Value to Retention & Expansion Programs

- 4 Levels of Retention and Expansion

- Business Retention Fails the Strategic Value Test! (theater in the round)

- Creating Information Intensive Questions

- Early Warning Signs

- Interviewing Techniques

- The Price of Failure: The Strategic Information Challenge (business retention)

Other Topics

- Analogies, Metaphors, and Fun (Creativity)

- Creative Genius in a Box (Stimulating creative thinking)

- #@%&!* Consultants!: Maximizing Value (Hiring and using consultants)

E-mail or call to check availability and costs

ecanada@blanecanada.com 630.462.9222