Customized
Marketing and Sales Training
An accomplished
author and trainer, Eric Canada creates and presents customized marketing
training courses designed specifically for clients. He has developed and
presented many marketing courses based on the principles in our books, Economic Development:
Marketing for Results! and Marketer's
Planning Guide. Courses are a blend of basic marketing principles
and hands-on techniques.
Content is built around the client's specific needs to insure the
workshop achieves your goals.
Blane, Canada Ltd.'s exclusive modular training allows clients to select
components to customize training, address important local issues,
and reinforce critical development objectives.
Participants have had strong, positive reactions. There are three reasons
for this strong reaction: content, presentation, and fun. Eric practices
what he calls "edutainment." In addition to strong content from
his
books, the only comprehensive books on economic development marketing he
continues ongoing research,
and provides participants with tools to be successful, i.e.
SharkProof Marketing Formula™, Oreo Marketing, Life Cycle
Test™. He
provides ways to remember important points with metaphors like an
airfoil, balloons, beach balls, and tinker toys. The reward is the
positive reaction because learning is made to be fun and motivating.
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