Marketing Consulting Services
Since 1983, Blane, Canada Ltd. has been helping economic development clients seize marketing opportunities and overcome problems.
Blane, Canada Ltd. brought business-to-business (b2b) marketing to economic development before it was fashionable. In our 1995 book, Economic Development: Marketing for Results!, we outlined the application of b2b strategies in an economic development environment. Today, many consultants talk b2b, but still apply consumer marketing tactics to their economic development assignments. Twenty years of the wrong experience wastes your resources. Applying the wrong model to your marketing challenge is a guaranteed way to increase frustration and decrease results.
Blane, Canada Ltd. has conducted extensive marketing audits of nearly 50 of the top economic development organizations in the US. The resulting proprietary resource, Practices and Performance of Economic Development Marketing, is invaluable for helping clients understand best marketing practices.
Blane, Canada Ltd. works with urban, suburban, and rural communities, utilizing our results-oriented approach to marketing by balancing risk and opportunity.
Don’t be fooled by “years of the WRONG experience”.
Customized Marketing Plan
Blane, Canada Ltd. helps clients develop customized economic development marketing plans.
There is a classic metaphor, “If the only tool you have is a hammer, every problem is a nail.” It is absolutely true in economic development marketing. Therefore, while the vast majority of firms may be excellent marketers, their lack of experience in economic development will insure they look at your problem the same way they see their other clients… the hospital, the jeweler, the bank, the lawyer. Get the picture? Your problem is just another nail.
The Blane, Canada Ltd. team is specialized in economic development marketing. Period. In fact, we wrote the book on marketing in an economic development environment: Economic Development: Marketing for Results! The book sold out.
The second important fact about our marketing plans... Blane, Canada does not sell specific tactics. Therefore, we are free to choose tactics that work for our clients and their situation. Go to a PR firm to get a marketing plan and you will end up with a communications plan. Go to a database marketer and you will get a direct mail plan. Client. Hammer. Nail.
Coaching
Working as part of your team, Blane, Canada Ltd. can provide the needed support to help you make the right decisions.
Strengths — Weaknesses — Opportunities — Threats Assessments / SWOT
Glib generalities may drive leads, but they will not deliver results. Results are inexorably tied to what is being sold, how it is positioned, and delivered. The Blane, Canada Ltd. team has the experience to help you understand the community and it’s situation in the global economic development market.
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It doesn’t matter how much you spend. It’s how you spend what you have that really matters.
We bring imagination and technical competency to economic development opportunities and problems.
Experience in both economic development and business marketing is our strength.
Experience gained through executing plans with clients is our advantage.
“That one-half day of coaching you gave me provided the basis for what became the state’s marketing strategy. Now, I am using the same principles you provided then to take my regional program to the next level.” TX
You were right, our marketing was designed assuming failure! It was one-dimensional. Our freshly minted plan was substantially built around a spec building we have been working on for a long time. Well, the building sold already! Now what? We have to totally revise our marketing plan and strategy.” TN
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