Marketing Training
Eric Canada's books Economic Development: Marketing for Results! and Marketer's Planning Guide broke new ground. By exploring classic marketing practices through and economic development filter, these books documented many critical differences that lead to marketing failures. By analyzing marketing practices in various industries through our unique economic development filter, Blane, Canada Ltd. continues to identify and bring information to the profession.
Courses are a blend of basic business-to-business marketing principles and hands-on techniques. Content is built around the client's specific goals and the make-up of the audience to insure the workshop achieves real goals.
On-going research, published and unpublished, provides participants with tools to be successful, i.e. SharkProof Marketing Formula™, Oreo Marketing, and Life Cycle Test™. Participants are given ways to remember important points with metaphors like an airfoil, balloons, beach balls, and tinker toys.
The reward is the positive reaction because learning is made to be fun.
Representative Marketing Topics
- Physics of Marketing
- Game Stage Marketing
- Marketing Imagination
- Marketing on a Budget
- 27 Marketing Tips & Tricks
Supporting Marketing Research
- SharkProof Marketing Plan
- Power Wordsmithy: Positioning your Marketing Messages (unpublished)
- Practices and Performance In Economic Development Marketing (unpublished)
- Marketing Strategies: Top 25 Economic Development Organizations (unpublished) 2002, 2008
- Good, Bad, and Ugly: Implied Messages
|
|
"Eric brings the marketing field effectively into the hands of economic developers to practice and use." MI
"I came for some new ideas. I stopped counting before lunch because I had already picked-up 9 great ideas." NC
I just wanted to say that I thoroughly enjoyed the 3 days of learning in Costa Mesa. It has been some time since I have been exposed to something that I can actually apply in my work, even having gone through both EDI and CDI. AZ
|
|
