Competitive Capacity Scorecard® | Features
Classic Economic Development SWOT Analysis
The SWOT (strengths, weaknesses, opportunities, and threats) analysis is a core task of economic development strategic planning and marketing. Self-directed as well as consultant-managed SWOT analysis have a common set of problems:
- Reliance on published historical data which is 3-5 years old at best
- Published data is sketchy for small communities
- Analysis of available data requires judgment by the analyst
- The analyst must extrapolate the future from the past
The basic problem with a SWOT, is "expert opinion is only one opinion." Everyone has an opinion. Opinions are easily challenged.
SWOT Analysis: A New Approach
A Competitive Capacity Scorecard® removes the debate. It is not about opinion. It is about the facts. Competitive Capacity Scorecard uses a proprietary set of national benchmarks to provide a context for evaluating strengths, weaknesses, opportunity and threats. Competitive Capacity supplements the data driven SWOT analysis to add critical new dimensions essential to understanding a community’s competitive position and setting a strategic course of action.
Benchmarks built on years of research objectively determine strengths and weaknesses… not one expert’s judgment.
Business Perspective separates noise from real business decision drivers.
Predictive Information highlights opportunities and threats previously invisible.
Economic Performance Forecast underscores existing employer’s future role.
Fresh Data instead of 3-5 year old government data.
Charting a course forward based on the view in the rear view mirror is a dangerous proposition.
Competitive Capacity Scorecard is the only tool available to show economic developers what lies ahead.
Anything less is just a guess!
“Before the Competitive Capacity Scorecard, we were doing 90% of the work and getting about 35% of the value.” IA
“The light bulb moment for me was the introduction to portfolio assessment. As a local chamber we focus on product and policy. It never occurred to us that understanding our portfolio could dramatically change our priorities!” TN