Synchronist PRIME
Synchronist PRIME bundles
advanced business retention strategies,
sophisticated interview design, assistance
tracking/service delivery management, competitive
intelligence, intranet/extranet and database
technology (software), BR|E resource library, and a
community of committed users all working together to
maximize the value of their BR|E investment.
Synchronist PRIME was designed for use with primary sector companies. Primary sector companies are companies that import capital into the community from outside the region while providing employment. These international, national, and regional primary sector businesses are the basic economic building blocks of
manufacturing, finance, and service
of many communities in the U.S. and Canada.
Primary sector and secondary (retail and service businesses) sector businesses are fundamentally different. Secondary businesses essentially trade dollars already in the community or within a small regional trade area. These businesses generally represent a second level building block for a local economy.
This distinction is critically important when designing an executive interview. It is also the real reason there are two different versions of Synchronist -- PRIME and CRTS. A mixed interview design will give you decidedly mixed results leading to misrepresentation and poor decisions. PRIME is designed specifically for the issues faced by primary sector businesses. CRTS is designed specifically for the issues faced by secondary businesses.
By crafting a single survey instrument to interview all businesses executives -- a traditional economic development approach still recommended by some today -- economic developers ignore this important distinction. As a consequence, their findings underestimate risk and skew findings. |
|
"I had no idea of the
sophistication of the Synchronist interview.
On the surface it is plain Jane. But, the
design - psychology, interviewer positioning,
analytical layers, and portfolio aspect of the
Synchronist approach are amazing. I am
excited about being part of the BEST of Iowa
statewide program." IA
"The Synchronist Survey is great. I find it easy to use and have been fascinated by what I learn. Older staff members tell me the Synchronist survey is vastly different and much more valuable than those we used earlier." ND
"It is hard to get excited about
changing something that you don't know is broken -- until you see the difference the Synchronist System can make in responding to media requests and negative articles in the media." IA
"When I applied for this job, the review committee members were especially impressed with the existing business information we had developed in my previous position using the Synchronist System." KS |
|
